This
book is for you if you can answer "Yes" to one of the following four
questions:
Are you . . .
•The basics
about working in either in a dot-com start-up or a more established Internet company.
This book will tell you what to expect about the corporate culture, the compensation,
and the career path. Three chapters are devoted to a "Dot-Com Diary: Analysis
of a Start-up." Find out how fledgling companies isolate a market niche,
frame a mission, secure funding, and build a killer management team. Get the inside
story from the founders of a scrappy Florida dot-com company that has grown to
the point of forming a strategic alliance with giant Microsoft.
•The
basic differences between a traditional brick-and-mortar company and an Internet
company. How to distinguish between a flourishing Internet company and a relatively
new dot-com company, and between traditional media and new media.
•How
to determine whether working in dot-com companies of various kinds is right for
you. This book will tell you what temperament, skill sets, and risk-taking comfort
level will offer the best prospects for a smooth transition.
•What
strategies and methods are best to get on the Net career path of your choice.
This book will tell you which job-search marketing strategies, interviewing styles,
and résumé writing tips will be most relevant.
